​​To celebrate the launch of​ G​rey Goose​’s Le Melon ​flavor​​ in the summer of 2014​​ Kehinde Wiley partnered with ​ Grey Goose to ​celebrate​ ​the ​modern kings of culture in the arenas of film, music and sport. Wiley created a series of custom ​​ portraits honoring the selected individuals who have charted extraordinary paths to achievement. The three “kings” featured in the campaign are the Emmy Award winner and Oscar nominated filmmaker, producer, writer, and NYU film professor Spike Lee; Grammy​ Award-winning music producer Kasseem Dean aka Swizz Beatz; and two-time Olympic Gold Medal winner and NBA sensation Carmelo Anthony. The portraits will be auctioned off at a marquee art event in Miami in December ​ 2014​​ during Art Basel Miami, with the majority of the proceeds going to the “kings” charity of choice.