In October of 2009 PUMA partnered with Kehinde Wiley for the Spring Summer 2010 PUMA Africa lifestyle collection of apparel, footwear and accessories.  The PUMA Africa collection uses seven graphic patterns from Wiley’s existing work and integrates them throughout the bright, bold, color-blocking patterns of the collection. This first-ever collaboration between PUMA and Kehinde Wiley is part of a larger Africa-themed campaign PUMA embarked on in advance of World Cup 2010, which was held in South Africa in June of 2010.